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BBA - Bachelor of Advertising & Marketing


About this course

Bachelor of Business Administration in Advertising and Marketing is a specialized program that helps unravel the existing and prospective trends of the emerging advertising & marketing industry.

Learning BBA in Advertising and Marketing from USB, ranked among the best BBA advertising and Marketing College in Punjab give you a strong foundation in both fundamental and core intricacies of this challenging industry. Apart from textbook knowledge, we focus on enhancing the general skills, including ability to communicate competently, analyze situations and take decisions analyzing both -- quantitative and qualitative aspects. With an insight into the expert tactics through our program, you will be able to reach out to the desired customer in such a way that the organization you serve or own will reaps the maximum benefit.


Overall employment scope for advertising and marketing managers is projected to grow 9 percent from 2016 to 2026.

Best BBA - Bachelor of Advertising & Marketing College in Punjab

Academic Excellence

  • Industry Oriented Curriculum Comparable with World’s Top Universities
  • Flexible Choice Based Credit System (FCBCS)
  • Project Based & Experiential Learning
  • More Than 70 Open Electives To Pursue Inner Delight
  • Advanced Technologies & Integration For Premium Placements
BBA - Bachelor of Advertising & Marketing College in North India


  • Chandigarh University Scholarship Admission Test (CU-SAT)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes

Eligibility & Fee Details

Eligibility -10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council.

Program Fee Amount
Semester Fee 42500/- INR
Parameters CUSAT Scholarship Amount Amount to pay after CUSAT Scholarship
100% of semester fees
Top 1% students on the basis of merit
42500/- INR Nil
50% of semester fees
Next 2% students on the basis of merit
21250/- INR 21250/- INR
25% of semester fees
Next 3% students on the basis of merit
10625/- INR 31875/- INR
10% of semester fees
Next 4% students on the basis of merit
4250/- INR 38250/- INR
* The students who will score 60% or more marks in CU-SAT will be offered at least 5% scholarship in the course fee.
Other Fee Details Amount
Uniform Fee (One Time) 2900/- INR
Fee Regular Exam (Sem Wise) 1500/- INR
Security (1st 2 Semester) 1000/- INR
CU Fest (Anually) 500/- INR
Other Charges 150/- INR

Course info

Level of Study Under-Graduate

Institute University School of Business

Duration 3 year full-time

Start August


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Education Loan Facility

As a unique gesture to help the students who are unable to procure scholarships under various schemes, CU has collaborated with banks to provide financial assistance