Course Curriculum That Satisfies Global Education Standards.

Course Curriculum of various departments at Chandigarh University has been designed taking into consideration the skill-set required by the industry. Elite experts from Academia and Industry give their input and guidance for designing the flexible curriculum for the students. Further, placement assistance in terms of grooming their verbal, aptitude and technical skills is a part of the curriculum that makes students ready for potential market.

Semester 1st

Paper Code	Paper	L	T	P	Marks		Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int.	Ext.	Maximum Marks	Credits
JMT-101	Introduction to Mass Communication	3	0	0	40	60	100	3
JMT-102	History of Print and Broadcasting	3	0	0	40	60	100	3
JMT-103	Current Affairs – I	3	0	0	40	60	100	3
JMT-104	Writing for Media ( Punjabi / Hindi / English)	2	0	0	40	60	100	2
JMT-105	Print Media Reporting and Editing	3	0	0	40	60	100	3
UCT-143	Environment & Waste Management	3	0	0	40	60	100	3
UCT-141	Communication Skills	2	0	0	40	60	100	2
JMP-106	Media Practical	0	0	4	60	40	100	2
JMP-107	Reporting and Editing Lab	0	0	2	60	40	100	1
JMP-108	Computer Applications Lab-I	0	0	3	60	40	100	1.5
JMP-109	Writing for Media Lab	0	0	2	60	40	100	1
UCP-142	Communication Skills LAB	0	0	2	60	40	100	1

Semester 2nd

Paper Code	Paper	L	T	P	Marks		Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext	Maximum Marks	Credits
JMT-151	Mass Media and Industry	4	0	0	40	60	100	4
JMT-152	Current Affairs-2	4	0	0	40	60	100	4
JMT-153	Media Laws & Ethics	3	0	0	40	60	100	3
JMT-154	Digital Photography	2	0	0	40	60	100	2
JMT-155	Specialized Reporting & Feature Writing	4	0	0	40	60	100	4
JMT-156	Art of News Gathering	4	0	0	40	60	100	4
JMP-157	Media Writing Portfolio Lab	0	0	2	60	40	100	1
JMP-158	Graphic Designing Lab	0	0	2	60	40	100	1
JMP-159	Digital Photography Lab	0	0	2	60	40	100	1
JMP-160	Media Lab (News Gathering & Coverage)	0	0	2	60	40	100	1

Semester 3rd

Paper Code	Paper	L	T	P	Marks		Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext	Maximum Marks	Credits
JMT-201	Fundamentals of Public Relations	4	0	0	40	60	100	4
JMT-202	Fundamentals of Television Journalism	3	0	0	40	60	100	3
JMT-203	Fundamentals of Radio	3	0	0	40	60	100	3
JMT-204	Development Communication	4	0	0	40	60	100	4
JMT-205	Event Management	4	0	0	40	60	100	4
UCT-241	Social & Professional Ethics	2	0	0	40	60	100	2
TDP-256	Soft skills	0	0	2	60	40	100	1
JMP-206	Television Lab	0	0	2	60	40	100	1
JMP-207	Radio Lab	0	0	2	60	40	100	1
JMP-208	Media Skills Practical	0	0	4	60	40	100	2
UCT-247	Gender Equality and Woman Empowerment	2	0	0	40	60	100	2
UCT-249	Introduction to Artificial Intelligence	1	0	0	40	60	100	1

Semester 4th

Paper Code	Paper	L	T	P	Marks			Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext		Maximum Marks	Credits
JMT-251	Film Theory & Practice	3	0	0	40		60	100	3
JMT-252	Media Research	4	0	0	40		60	100	4
JMT-253	Digital Media	4	0	0	40		60	100	4
JMT-254	Fundamentals of Advertising	4	0	0	40		60	100	4
JMT-255	Media Management	2	0	0	40		60	100	2
UCT-292	Introduction to Management and Leadership	2	0	0	40		60	100	2
TDT-258	Aptitude	0	0	1	60		40	100	.5
TDP-256	Soft skills	0	0	2	60		40	100	1
JMP-256	Research Lab	0	0	3	60		40	100	1.5
JMP-257	Advertising Design Lab	0	0	2	60		40	100	1
JMP-258	Digital Media Lab	0	0	2	60		40	100	1
JMP-259	Media Skills Lab (Cinematography)	0	0	3	60		40	100	1.5
JMP-260	Editing Skills Lab (Audio & Video)	0	0	2	60		40	100	1
UCT-248	Entrepreneurship	1	0	0	40		60	100	1

Semester 5th (Specialization 1)

Paper Code	Paper	L	T	P	Marks			Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext		Maximum Marks	Credits
JMT-301	Print Design & Visualization	4	0	0	40		60	100	4
JMT-302	Beat Reporting	3	0	0	40		60	100	3
JMT-303	Digital Media Technologies & Marketing	4	0	0	40		60	100	4
JMT-304	Media Convergence	4	0	0	40		60	100	4
JMP-305	Print Production Lab	0	0	2	60		40	100	1
JMP-306	Digital Media Writing & Content Lab	0	0	2	60		40	100	1
JMP-307	Media Portfolio Lab	0	0	3	60		40	100	1.5
JMP-308	Visual Communication Lab	0	0	2	60		40	100	1
O	Open Elective	3	0	0	40		60	100	3

5th Semester Specialization-2 (Radio & Television)

Paper Code	Paper	L	T	P	Marks			Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext		Maximum Marks	Credits
JMT-310	Radio Programming & Production	4	0	0	40		60	100	4
JMT-311	Television Programming &Production	4	0	0	40		60	100	4
JMT-312	Script Writing and Film Language	3	0	0	40		60	100	3
JMT-313	Dynamics of News Room	4	0	0	40		60	100	4
JMP-314	Radio Production Lab	0	0	2	60		40	100	1
JMP-315	TV Production Lab	0	0	2	60		40	100	1
JMP-307	Media Portfolio Lab	0	0	3	60		40	100	1.5
JMP-308	Visual Communication Lab	0	0	2	60		40	100	1
O	Open Elective	3	0	0	40		60	100	3

5th Semester Specialization-3 (Advertising & Public Relations)

Paper Code	Paper	L	T	P	Marks			Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext		Maximum Marks	Credits
JMT-320	Creative Advertising	4	0	0	40		60	100	4
JMT-321	Corporate & Crisis Communication	4	0	0	40		60	100	4
JMT-322	Integrated Marketing Communication	3	0	0	40		60	100	3
JMT-323	Advertising & PR Agency Management	4	0	0	40		60	100	4
JMP-324	Advertising Production & Design Lab	0	0	2	60		40	100	1
JMP-325	PR Lab	0	0	2	60		40	100	1
JMP-307	Media Portfolio Lab	0	0	3	60		40	100	1.5
JMP-308	Visual Communication Lab	0	0	2	60		40	100	1
O	Open Elective	3	0	0	40		60	100	3

Semester 6th

Paper Code	Paper	Marks Int Ext	Maximum Marks	Credits
JMA-351	Mini Project	60	40	100	10
JMA-352	Industrial Training (Radio, TV, Print, Digital, Advertising, Public Relation, Photography, Event Management)	60	40	100	10
JMA-353	Field Project Report	60	40	100	10

Paper Code

Paper

Marks

Int Ext

Maximum Marks

Credits

JMA-351

Mini Project

100

JMA-352

Industrial Training (Radio, TV, Print, Digital, Advertising, Public Relation, Photography, Event Management)

100

JMA-353

Field Project Report

100

Note: Out of these above three Elective Subjects, Every Student is required to choose any one subject/Paper. Mini Project and Industrial Training is to be done by individual student and Field Report may be done individually or in a group of 3-4 students with proper approval of Faculty mentor and HoD.

Semester 1st

Paper Code	Paper	L	T	P	Marks		Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int.	Ext.	Maximum Marks	Credits
JMT-601	Current Affairs	3	0	0	40	60	100	3
JMT-602	Communication Theories and Models	3	0	0	40	60	100	3
JMT-603	Advanced Photography	3	0	0	40	60	100	3
JMT-604	Mass Media : History and Contemporary Scenario	3	0	0	40	60	100	3
JMT-605	Print Journalism : Reporting and Editing	3	0	0	40	60	100	3
PCT-601	Professional Communication Skills	2	0	0	40	60	100	2
JMP-606	Media Practical-1 (Print Media)	0	0	3	60	40	100	1.5
PCP-602	Professional Communication Skills Lab	0	0	2	60	40	100	1
JMP-607	Reporting & Editing Lab	0	0	2	60	40	100	1
JMP-608	Design Software Lab – I	0	0	3	60	40	100	1.5
JMP-609	Photography Lab	0	0	4	60	40	100	2

Semester 2nd

Paper Code	Paper	L	T	P	Marks		Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext	Maximum Marks	Credits
JMT-651	Development Communication	3	0	0	40	60	100	3
JMT-652	Media Laws & Ethics	4	0	0	40	60	100	4
JMT-653	Communication Research	4	0	0	40	60	100	4
JMT-654	Introduction to Radio	3	0	0	40	60	100	3
JMT-655	Introduction to Television	3	0	0	40	60	100	3
JMT-656	Event Management: Principles & Practices	4	0	0	40	60	100	4
JMP-657	Writing for Media Lab (Vernacular, Hindi/English/Punjabi)	0	0	2	60	40	100	1
JMP-658	Editing Skills & Practical Lab	0	0	2	60	40	100	1
JMP-659	Operation & Handling of Audio-Visual Equipments Lab	0	0	2	60	40	100	1
JMP-660	Design Software Lab-2	0	0	2	60	40	100	1
TDT-258	Aptitude	0	0	1	60	40	100	.5
TDP-256	Soft skills	0	0	2	60	40	100

Semester 3rd

Paper Code	Paper	L	T	P	Marks			Maximum Marks	Credits
Paper Code	Paper	L	T	P	Int	Ext		Maximum Marks	Credits
JMT-701	Principles & Concept of Advertising	4	0	0	40		60	100	4
JMT-702	Principles & Concept of Public Relations	4	0	0	40		60	100	4
JMT-703	Digital Media	4	0	0	40		60	100	4
JMT-704	Media Literacy	2	0	0	40		60	100	2
JMP-705	Digital Media Lab	0	0	2	60		40	100	1
JMP-706	Advertising & Designing Lab	0	0	2	60		40	100	1
JMP-707	Cinematography Lab	0	0	2	60		40	100	1
TDP-256	Soft skills	0	0	2	60		40	100	1
Specialization-1 (Radio & Television)
JMT-708	Radio Programming & Production	3	0	0	40		60	100	3
JMT-709	Television Programming & Production	3	0	0	40		60	100	3
JMP-710	Portfolio Lab	0	0	4	60		40	100	2
Specialization-2 (Advertising & Public Relations)
JMT-711	Corporate & Crisis Communication	3	0	0	40		60	100	3
JMT-712	Advertisement & PR Agency Management	3	0	0	40		60	100	3
JMP-710	Portfolio Lab	0	0	4	60		40	100	2
Specialization-3 (Print & Digital Media)
JMT-713	Convergence: Digital Content & Marketing	3	0	0	40		60	100	3
JMT-714	Print Design & Visualization	3	0	0	40		60	100	3
JMP-710	Portfolio Lab	0	0	4	60		40	100	2

Semester 4th

Paper Code	Paper	Marks Int Ext	Maximum Marks	Credits
JMA-751	Dissertation	60	40	100	10
JMA-752	Industrial Training (Radio, TV, Print, Digital, Advertising, Public Relation, Photography, Event Management)	60	40	100	10
JMA-753	Field Project Report	60	40	100	10

Paper Code

Paper

Marks

Int Ext

Maximum Marks

Credits

JMA-751

Dissertation

100

JMA-752

Industrial Training (Radio, TV, Print, Digital, Advertising, Public Relation, Photography, Event Management)

100

JMA-753

Field Project Report

100

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A New Era in Engineering Education awaits you with dynamic experiential learning and a flexible academic model.

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Department ofMedia Studies