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  • Level 1
  • UIC

Proclaim Your Passion

Passion Selection

About the Advanced Credit Program

Chandigarh University’s Passion to Profession through Advanced Credit Program offers a unique pathway for bright and inquisitive young minds to develop their career by enjoying their passion. This specialized certification program is offered to UG and PG students seeking admission to Chandigarh University. Besides pursuing their passion, the students will earn University credits while developing the primordial knowledge and skills for the program to which they are interested in taking admission. This program comprises three distinct levels, each tailored to provide students with a progressive and comprehensive learning experience.

Significance of Earning Academic Credits

Obtaining credits in specific courses implies that a student has exhibited proficiency in those subjects. Consequently, they might be exempted from retaking those courses or have the opportunity to progress to more advanced levels directly. This minimizes the required number of courses, enabling them to concentrate on other subjects or explore additional courses. Advanced earned credits streamline a student's academic path, potentially reducing the duration needed to finish their degree or program. It lessens the student's time and energy commitments, allowing them to allocate those resources to other subjects and dedicate more time to prepare for job placements.


  • ACADEMIC CREDITS:   Earn credits for your professional studies
  • FREE CERTIFICATION:   Get free nationally recognized Certificate
  • PASSION EXPOSURE:   Share your passions and skills with the world
  • GLOBAL VALUES & PROGRAM CONCEPTS:   Imbibe global values and learn program concepts
  • UNIVERSITY CLUBS & GROUPS:   Confirmed membership in university clubs and societies

Pre requisite


Day-wise Schedule

S. No.






Introduction and Live Interaction

1 Hour 30 Mins



Flipped Classroom

1 Hour 30 Mins



Live Interaction, Query Session

1 Hour 30 Mins



Assignment Allotment, Assignment Preparation and Submission

3 hours





Live Hands-on Practice/ Case Study

1 Hour 30 Mins


Self Study

6 Hours

Total Engagement Hours

15 Hours

In case any query please mail on acp@cumail.in

  • Level 2
  • UIC

Universal Human Values and Ethics

Passion Selection

Introduction to the Course

The Level 2 of Passion to Profession through Advanced Credit Program is focussed on inculcating global values in the aspirants.

The course will improve aspirant’s morale. The aspirants will be able to bring in right conduct in their behaviour. The said values and ethics training program will aim at improving the professionalism and the effectiveness of individuals.

The aspirant will be engaged in series of lessons based on value inculcation which will earn them a values certificate.


Developing universally recognized spiritual, compassionate and dynamic minds with positive and ethical thought process through global values instillation & certification.

Pre requisite


Course Outcome

On successful completion of course:
  • The aspirants will be able to communicate effectively and confidently with the society.
  • The aspirants will become able to take up pressure situations and participate in work with dedication.
  • The aspirants will become able to represent themselves as spiritual, compassionate and dynamic minds with positive and ethical thought process.

Course Content

  • Live interaction on passion.
  • Lecture series on ethical values (Self Learning Materials).
  • Others as per flow.

Course Schedule


Topic to be Covered (1.5 Hour per Day)

Day 1

Live interaction on course

Day 2

Lecture Series start….

Day 3

Lecture Series cont.…

Day 4

Lecture Series cont.…

Day 5

Lecture Series end.…

Day 6

Live interactions, Doubt Sessions and Feedback

Day 7

MCQ-based Quiz

In case any query please mail on acp@cumail.in

  • Level 3: Beginner
  • UIC

Digital Marketing foundation and Reports Analytics

Apply Now

Introduction to the Course

Digital Marketing has come up as one of the most prominent techniques to grow one’s startup, corporation, brand creation, increase ROI for business, etc. through various tools and strategies. This is one of the most demanding job oriented course that comprising of practical activities that based on below modules and Tools:


Website Planning and Creation, Search Engine Optimization (SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing & Strategy, Web Analytics, Email Marketing, Online Reputation Management, Adsense, Blogging, and Affiliate Marketing, Video Marketing, Influencer & Podcast Marketing


Wordpress, WIX, Google Analytics, Google Search Console, Google Adword, Facebook Ads Manager, Google Keyword Planner, Twitter Ads Manager, LinkedIn Ads Manager, Google Adsense, Sendpulse etc.

Digital Marketing Modules

Course Details & Syllabus

Level No.

Course Code








Course type



Digital Marketing foundation and Reports Analytics








Course Objectives

i) Students will understand and explore adsense tools

ii) Students will explore social media marketing

iii) Students will gain knowledge about ORM, affiliating marketing


Level 1 and 2

Course Outcomes

I) To explore adsense and social media campaign tools

ii) To explore and run social media paid campaigns, email campaigns

iii) To implement ORM techniques

iv) To explore different methods for affiliate marketing

v) To explore analytics modeling  

Course Contents

AdSense, Account Setup, Placing Ads on Website, Placing Ads on Blogs

YouTube Video Monetization, Allowing and Blocking Ads, Performance Metrics

Ad Sense Administration

Advanced Facebook Marketing,Twitter marketing, LinkedIn Marketing

Email Frequency, The Fuel –Value, Triggers in Email using 4Ps,

Sequence of Email Triggers, Email Software and Tools, Importing Email Lists, Planning Email Campaign, Email Templates and Designs, Sending HTML Email Campaigns,

Campaign Reports and Insights, Segmentation, Auto-Responder Series-Actions, Triggering Auto – Responder Emails

Need of ORM, Areas to analyze in ORM

Generate a ORM Report, Monitor Search Results, Monitor Complaint sites, Monitor Reviews

Sources to Make Money Online, Selecting Affiliate Program, applying for an Affiliate, Building Assets for Affiliate Promotion, Payments and Payouts


Descriptive analytics, predictive analytics and prescriptive analytics

Course Schedule


Topic to be Covered (1.5 Hour per Day)

Day 1

Google Adsense

Day 2

Search Media Marketing/Email Marketing

Day 3

Search Media Marketing/Email Marketing

Day 4

ORM/Affiliate Marketing

Day 5

ORM/Affiliate Marketing

Day 6




  • Digital Marketing –Cases from India, Rajendra Nargundkar & Romi Sainy, Notion Press.
  • Understanding Digital Marketing, Damian Ryan.
  • Fundamentals of Digital Marketing by Puneet Singh Bhati, Pearson Publications.
  • Digital Marketing by Seema Gupta, Mc Graw Hill, First Edition.
  • Digital Marketing by Vandana Ahuja, Oxford University.
  • Digital Markets Insights, Dr Satinder Kumar, Mr. Manoj Bansal,Notion Press.
  • The Beginners Affiliate Marketing Blueprint by Alex M.

Program Co-ordinator




Prof. Vikas Jalodia



What Students say about the Program

ACP redefined my educational journey.

Enrolling in Chandigarh University's Advanced Credit Program marked a pivotal moment in my education. This program, allowed me to navigate through subjects with flexibility. The free access and nationally recognized certification added substantial value to my skill set. The sessions on Web Designing were very interesting and involving, helping me to learn in a better way. Thanks to this initiative, I not only gained advanced academic credits but also had the opportunity to explore diverse subjects, enhancing my overall learning experience. Chandigarh University's commitment to empowering students through such programs has undoubtedly shaped my academic success and future endeavours.

An incredible experience of learning beyond boundaries.

Engaging in Chandigarh University's Advanced Credit Program (ACP) was a great learning experience for me. Opting for my passion, Cricket, in this program not only earned me academic credits but also provided a unique platform to sharpen my skills. The faculty was exceptional, offering valuable guidance and insights that went beyond the classroom. ACP empowered me to enhance my passion-based skills. The blend of insightful learning and the support of dedicated faculty made my ACP experience truly enriching, setting the stage for both academic success and personal growth.

Seamless learning experience with personal growth.

Completing the Advanced Credit Program at Chandigarh University had a profound impact on my academic journey. The three-level program provided a seamless learning journey, allowing me to probe into my chosen subjects at my own pace. This program not only reduced the demands of my academic schedule but also equipped me with valuable skills. The best part – it's free! The nationally recognized certification adds an extra edge to my profile. Thanks to Chandigarh University, I not only excelled academically but also had the freedom to explore my passions and develop practical skills.
It was truly a transformative experience!

Transformative learning with guided excellence.

Embarking on Chandigarh University's Advanced Credit Program was a transformative experience enriched by exceptional faculty guidance. Completing this program became a defining milestone in my academic journey. This program allowed me to navigate my courses seamlessly, while the invaluable support and expertise of the faculty were instrumental in my success. The program's free accessibility and nationally recognized certification provided a remarkable boost to my academic profile. Chandigarh University's commitment to quality education and supportive faculty has not only lightened my academic load but also significantly contributed to my growth and confidence as a student.

One of the most enriching experiences of my life.

Thank you to the faculty and staff for being so encouraging and nurturing. A special thanks to Ms. Lovely, Chef Saurabh Khurana for being great teachers like they are. Their fierce dedication to this Advanced Credit Programme is an very beneficial for all the budding hoteliers.

Advanced Credit Programme organized by UITHM, CHANDIGARH UNIVERSITY is like signing up for an exclusive world tour.

This wonderful session is a hub of different faculties who have laid a great platform for diverse and intense learning providing the students with the best facilities, state of the art and bringing out the best in us. Thank you Chandigarh University for gibing us this opportunity.

The session had multiple talented educators.

Our well-read panel of teachers encouraged us to learn and grow in the Department of Physics at Chandigarh University.” “The faculties who trained and took our credit program sessions were always supportive, encouraging and dedicated to make us better performers.

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