About the Conference

In recent years, the vital role of digital transformation has been recognized in the creation, success, and sustainability of business practices. The business landscape is becoming more complex for small businesses due to the challenges of a global marketplace, swiftly changing technology, aggregated purchasing, and competitive pressures. A growing number of businesses are negotiating this complexity by joining or forming networks to tackle the scale and capability limits inherent in operating a small business. Digital networks are a largely underdeveloped resource in the business world and a strategic choice when businesses face complex issues in the domestic, interstate, and international marketplace. The conference will provide a large platform where scholars from different corners of the world interact and join hands to solve critical issues of the society.

About the Chandigarh University

Chandigarh University is a leading Indian academic institution providing a unique amalgamation of professional and academic excellence to its students. In the QS Asia Rankings 2023, CU made a remarkable achievement of QS World University Rankings 2023 where Chandigarh University has been ranked as India's Top 3 Private Universities and has also become the youngest university in the world to make best debut in the QS World University Rankings 2023. Overall, the University has been ranked 801-1000, which places CU among the Top 57% institutions globally.

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University School of Business

University School of Business (USB) is amongst the leading B-Schools of India, which has earned recognition for its exceptional composition of teaching and experiential learning. The school is positioned at rank 40 by National Institutional Ranking Framework, 2022 and ranked 2 among the Top Private Universities in India and ranked 185 among the Top HEIs in Asia. The school has positioned at rank 45 in NIRF Ranking, 2021. The Department of Commerce, Chandigarh University is virtuous to provide highly valued professional degree (like B. Com-H with ACCA, B. Com (H) and M. Com (H) designed to develop the skills required for careers in Commerce/Business stream. University School of Business (USB) is amongst the leading B-Schools of India, which has earned recognition for its exceptional composition of teaching and experiential learning. The competency directed curriculum uses latest inputs from the industry and best leading B-Schools worldwide. The MBA program offered by the USB is accredited by the National Board of Accreditation (NBA). This Business school offers prestigious and specialized programs like BBA that is designed to help students launch their dream careers. This degree program is designed to offer broadest possible professional options with a blend of skills necessary for success in the field of business management. The attribute that makes learning business management exclusive at USB is its specialized teaching-learning approach coupled with research outcomes, industry focus and entrepreneurial zeal backed by world-class facilities.

Call for Papers

Original research papers related to the conference themes are invited for the submission, presentation, and publication in the conference under the following tracks:

  • Track 1: Marketing
    • Marketing in Metaverse
    • Application of AI in Marketing
    • AR and VR in Marketing
    • Robotics and Automation in Marketing
    • Neuromarketing
    • New-age technology adoption
    • Consumer Behaviour & Engagement
    • Consumer behavior analytics
    • Customer experience in the age of AI
    • Digital Marketing and Advertising
    • Green Marketing
    • Responsible Consumption
    • Digitalization of rural markets
    • Branding in Digital Age
    • Influencer Marketing
    • Vasudev Kutumbakam-Smart Tourism& Smart City
  • Track 2: Human Resource
    • Digital Transformation in HRM
    • Gender Equality and Workforce Diversity
    • HR Strategies Post Pandemic
    • Sustainable Practices in HRM
    • Change Management
    • Positive Organizational Psychology
    • Gig Economy
    • Talent & Competency Management
    • HR Analytics
    • Work from Home Productivity & Moon lightening
    • Strategic HRM & Global HR
    • People Empowerment & Inclusive Growth
    • Employee Wellness & Mental Health
    • Organizational Behavior in Digital Age
    • Leadership in Digital Age
    • Retention and Great Resignation
  • Track 3: Finance and Accounting
    • Cryptocurrencies & Non-Fungible Tokens: Issues & Perspectives
    • Blockchain in Financial Institutions & Markets
    • Digital Transformation of Financial Services
    • Start-ups & Collaborative Finance
    • Crowd Funding & Financial Inclusion
    • Sustainable Practices in Financial Institutions & Markets
    • Green Finance
    • Forex & Derivative market
    • Futuristic Accounting and Auditing
    • Value Relevance of Accounting Information
    • Digital accounting forensics and data analytics
  • Track 4: Operations & Strategy
    • Pandemic-related challenges impacting the transport and logistics industry towards digitalization
    • Augmented Reality in warehousing and logistics
    • Artificial Intelligence and Machine Learning application in logistics
    • Smart logistics and supply chains management in Industry 4.0
    • Digital transformation strategies, practices, and processes
    • Sustaining and evaluating digital transformations for development
    • Digital Transformation and organizational capabilities
    • Governance for digital transformations and sustainability.
  • Track 5: Entrepreneurship and Start-up
    • Circular digital business models and new entrepreneurial opportunities
    • Entrepreneurial approaches in digital platforms and ecosystems
    • Digital technology as a driver for entrepreneurship and competitiveness
    • Digital technology and entrepreneurial mindset
    • Digital technologies, new ventures, and business model promoting Innovation, Peace & Unity
  • Track 6: Management & Sustainable Development Goals of United Nations
    • No Poverty
    • Zero Hunger
    • Good health & well-being
    • Quality education
    • Gender equality
    • Clean water & sanitation
    • Affordable & clean energy
    • Decent work & economic growth
    • Industry, innovation & infrastructure
    • Required inequalities
    • Sustainable cities & communities
    • Responsible consumption & production
    • Climate action
    • Life below water
    • Life on land
    • Peace, justice & strong institutions
    • Partnerships for the goals
  • Track 7: ESG & Sustainability
    • Relevance of ESG in Infrastructure
    • ESG & Sustainability Finance
    • ESG Investment and Practice
    • Environment Sustainability Practices
    • Socially Responsible Investment (SRI)
    • Sustainability Accounting Standards
    • Circular Economy

Best Paper Award

  • Best Paper Award will be conferred to the presenters from each track.
  • All the best paper awardees will receive certificates (e-certificate and hard copy of the certificate).
  • To compete for the best paper award, submission of full paper as well as the presentation of the same is mandatory.

Abstract Submission

The abstracts must be original and unpublished not more than 250 words and must include Manuscript title, Author(s), Affiliations/contact details. Font size-12 points; Type -Times New Roman; Spacing -1.5.
Your queries regarding the submission of the papers can also be sent to (icetsbp@cumail.in).

Click Here for Submission

Plagiarism, refund & Cancellation Policy

There will be no refund for cancellation for the participation. Plagiarism is the sole responsibility of authors if it is found in the Camera-Ready Paper submitted by the authors. There will be no refund, if the paper is later rejected by the publisher citing the similarity / Plagiarism score. The conference will not undertake any responsibility to arrange alternate publication for such cases.

Registration Details

This includes conference kit, breakfast, lunch at campus excluding accommodation. Accommodation will be charged separately.

How to Register

The Participants (First Author) are required to register themselves for the conference by clicking on the following Registration
All correspondence post registration shall be done at (icetsbp@cumail.in)

Registration Fees

Particulars

Early Bird

Late Registration

INR (₹)

Foreigners ($)

INR (₹)

Foreigners ($)

Academicians

3000

50 $

4000

60 $

Research Scholars

1500

25 $

2000

30 $

Delegates from Industry

4000

75 $

5000

80 $

Accommodation

Accommodation at Chandigarh University is limited and will be allotted to outstation delegates on the first come first served basis at nominal charges. For others the stay will be arranged on request in nearby hotels.

Important Dates:

Deadline for submitting the abstract

10th May 2023   20th May 2023

Notification of Acceptance

25th May 2023

Deadline for submitting the paper

5th June 2023

Early Bird Registration

31st May 2023

Deadline for registration

10th June 2023

Conference dates

23th June 2023 & 24th June 2023

Media Partner

media partner 4

Steering Committee

Chief Patron

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S. Satnam Singh Sandhu

Hon’ble Chancellor, Chandigarh University

Patron

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Prof. (Dr.) R.S. Bawa

Pro-Chancellor, Chandigarh University

Patron

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Prof. (Dr.) Devinder Singh

Pro Vice-Chancellor, Chandigarh University

Co-Patron

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Prof. (Dr.) Manpreet Singh Manna

Pro Vice-Chancellor, Chandigarh University

Co-Patron

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Prof. (Dr.) B Priestly Shan

Pro Vice Chancellor - Academic Affairs

Co-Patron

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Prof. (Dr.) Sanjeet Singh

Dean Research, Chandigarh University

Executive Director

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Tabrez Ahmad

Sr. Executive Director, University School of Business, Chandigarh University

Conference Chair

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Prof. (Dr.) Nilesh Arora

Director, University School of Business, Chandigarh University

Conference Convener

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Dr. Nitin Pathak

Head of the Department, Dept. of Commerce, University School of Business, Chandigarh University

Conference Convener

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Dr. Satinderpal Singh

Head of the Department, Dept. of Business Administration University School of Business, Chandigarh University

Conference Convener

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Dr. Navjit Singh

Head of the Department, Dept. of Masters of Business Administration, University School of Business, Chandigarh University

Conference Convener

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Dr. A Shanker Prakash

Associate Professor, Dept. of Commerce, University School of Business, Chandigarh University

Conference Convener

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Dr. Neelni Giri Goswami

Assistant professor, Dept. of Commerce, University School of Business, Chandigarh University

Conference Convener

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Dr. Kapil Kumar Agarwal

Associate Professor, Dept. of Commerce, University School of Business, Chandigarh University

Conference Convener

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Dr. Vikas Sharma

Associate Professor, Dept. of Commerce, University School of Business, Chandigarh University

Co-Convener

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Dr. Sanjay Taneja

Associate Professor, Dept. of Business Administration, University School of Business, Chandigarh University

Co-Convener

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Dr. Pawan Kumar

Associate Professor, Dept. of Commerce, University School of Business, Chandigarh University

International Advisory Committee

Ms. Marsha Macatta-Yambi

Executive Director, United Nations Global Compact local chapter (Global Compact Network Tanzania)

Prof. Chander Shahi

Dean Professor, Thunder Bay Campus, Lakehead University, Canada

Dr. Carla Morrone

Professor, Sapienza University of Rome, Itlay

Prof. Ramona Rupeika- Apoga

Head of Finance Accounting Department, University of LATVIA

Prof. Simon Grima

Head of Department of Insurance and Risk, University of Malta

Assoc.Prof.Dr. Ercan ÖZEN

University of Uşak, Faculty of Applied Sciences, Dept of Finance and Banking. Türkiye (Turkey).

Dr. GJ Maseko

Head Department of Accountancy, VAAL University of Technology, South Africa

Prof. Biju Kumar Thapalia

PhD, Purbanchal University, Biratnagar, Nepal

Dr. Md. Tahidur Rahman

Associate Professor & Head, Department of Business Administration, Bangladesh Army International University of Science & Technology

Prof. Radhika Gopinath das

Professor of Vedic Theology, SITAS, Redmond, Washington, US


National Advisory Committee

Prof. (Dr.) Shiv Kumar Tripathi

Vice Chancellor, Atmiya University, Rajkot, Gujrat

Prof. (Dr.) Kamal Kishore Jain

Professor, Indian Institute of Management, Raipur

Prof. (Dr.) Dhanajay Sahu

Professor, Faculty of Commerce, Banaras Hindu University, Varanasi

Prof. (Dr.) Abhishek Tripathi

Dean - Commerce and Management, Kalinga University, Raipur

Prof. (Dr.) Pramod Kumar

Dean, Faculty of Commerce. DEI (Deemed University) Agra

Prof. (Dr.) Arvind Kumar

Dean-Atal Bihari Vajpayee School of Management, JNU, New Delhi

Prof. (Dr.) Prof. Harsh Purohit

Dean, FMS and Faculty of Law, Banasthali Vidyapith, Rajasthan

Prof. (Dr.) Pushpender Kumar

Professor, Kiriromal College, University of Delhi, New Delhi

Prof. (Dr.) Mandeep Kaur

Professor, Guru Nanak dev University, Amritsar

Prof. (Dr.) Shalini Nigam

Professor, Department of Management, Dayalbagh University, Agra

Dr. S K Gupta

MD – ICMAI, Group CEO – AIHP, Director – PHD Chamber of Commerce

Dr. R.S. Singh

Professor, Head & Director, Department of Commerce and Business Administration, University of Allahabad, Praygraj

Dr. Ravindra Tripathi

Head of Department, Department of Humanities and Social Science, MNIT Praygraj.

Dr. Vibhuti Jha

Director, School of Commerce and Management at Assam Don Bosco University, Guwahati, Assam.

Prof. (Dr.) Gunmala Suri

Professor, Punjab University, Chandigarh

Proposed Review Committee Members

Prof. Ramona Rupeika- Apoga

Head of Finance Accounting Department, University of LATVIA

Prof. Simon Garima

Head of Department of Insurance and Risk, University of Malta

Prof. Erean Oren

Faculty of Banking and Insurance, Usak University, Turkey

Dr. GJ Maseko

Head Department of Accountancy, VAAL University of Technology, South Africa

Prof. Biju Kumar Thapalia

PhD, Purbanchal University, Biratnagar, Nepal

Dr. Md. Tahidur Rahman

Associate Professor & Head, Department of Business Administration, Bangladesh Army International University of Science & Technology

Prof. (Dr.) Kamal Kishore Jain

Professor, Indian Institute of Management, Raipur

Prof. (Dr.) Dhanajay Sahu

Professor, Faculty of Commerce, Banaras Hindu University, Varanasi

Prof. (Dr.) Pramod Kumar

Dean, Faculty of Commerce, DEI (Deemed University) Agra

Prof. (Dr.) Pushpender Kumar

Professor, Kiriromal College, University of Delhi, New Delhi

Prof. (Dr.) Arvind Kumar

Dean-Atal Bihari Vajpayee School of Management, JNU, New Delhi

Prof. (Dr.) Sunil Kumar Gupta

Professor, Managing Director, ICMAIL Registered Valuers Organization, New Delhi

Prof. (Dr.) Prof. Harsh Purohit

Dean, FMS and Faculty of Law, Banasthali Vidyapith, Rajasthan

Dr. Nitin Pathak

Head of the Department, Department of Commerce, USB, Chandigarh University

Dr. Satinderpal Singh

Head of the Department, Department of Business Administration, USB, Chandigarh University

Dr. Navjit Singh

Head of the Department, Department of Masters of Business Administration, USB, Chandigarh University

Prof. (Dr.) Prof. Harsh Purohit

Dean, FMS and Faculty of Law, Banasthali Vidyapith, Rajasthan

Prof. (Dr.) Gunmala Suri

Professor, Punjab University, Chandigarh

Prof. (Dr.) Chitra

Associate Professor, Symbiosis Centre for Management Studies, NOIDA

Organizing Committee

Dr. Anil Kalotra

Professor

Dr. Munish Gupta

Associate Professor

Dr. Mahendra Pandey

Assistant Professor

Dr. Santosh Kumar

Assistant Professor

Dr. Rizwan Khan

Assistant Professor

Dr. Anuj

Assistant Professor

Dr. Amita

Assistant Professor

Dr. Gurloveleen Kaur

Assistant Professor

Ms. Atul Sharma

Assistant Professor

Ms. Ravneet Kaur

Assistant Professor

Ms. Poonam

Assistant Professor

Ms. Amrit Kaur

Assistant Professor

Mr. Tejinder Singh

Assistant Professor

Ms. Aparna Saluja

Assistant Professor

Mr. Mukul

Assistant Professor

Ms. Arvinder Kaur

Assistant Professor

Mr. Gourav

Assistant Professor

Ms. Swedika Sharma

Assistant Professor

Ms. Swati Sharma

Assistant Professor

Ms. Jaspreet Kaur

Assistant Professor

Ms. Preeti Sharma

Assistant Professor

Ms. Urvashi

Assistant Professor

Mr. Ambu Sharma

Assistant Professor

Ms. Tanya

Assistant Professor

Mr. Mradul Bhardwaj

Assistant Professor

Ms. Rajinder Kaur

Assistant Professor

Ms. Priyanka Chugh

Assistant Professor

Ms. Poonam

Assistant Professor

Ms Neha Rani

Assistant Professor