Best BBA Digital Marketing College in Punjab, India

Highlights of Department

• Unique Programs: With focus on contemporary areas in Technology & Management, AIT provides human resources to perform in fast-evolving environments.
• Industry Collaborations: AIT provides ‘Best in Market’ methods & resources to its students by collaborating with market leader organizations in course areas.
• Best in Class Faculty: AIT has built a team of industry experienced, highly competent & passionate individuals who can provide unmatchable teaching experience to the students.
• Modern Teaching Pedagogies: AIT deploys a unique blend of classroom & non-classroom methods of teaching to deliver impactful teaching experience to the students.
• World Class Campus Facilities: AIT has developed state of the art infrastructure equipped with modern tools & facilities needed for delivering world class education.
• International Collaboration: AIT collaborates with Global Universities & other Organizations to provide AIT students with global exposure & experience in course areas.
• Events and Exposure: AIT provides ample opportunities for all students to participate and groom themselves through various technical and extra-curricular events and activities.
• Student Leadership: AIT has conceptualized many Clubs and Committees to allow students to develop their leadership skills and make the education experience enriching

Where should you do this

Indeed, at University Institute of Management, Chandigarh University
Things which you will Love about us and the one we take pride in:

• We are Modern and Advanced in our Approach.
• Our Alumni are working at Premium Profiles in Top MNCs.
• Our Faculty are Industry Trained, Passionate about Teaching and Student Centric.
• We use more Practical’s and Workshops than long Lectures.
• We will Teach you as much in Labs as in Classrooms.
• Our Infrastructure and Facilities are World Class.
• We love Research and do it Rigorously.
• We are super responsive, flexible and adaptable to changing situations.
• We have a Big Goal: To make you Successful in your Career and Life.

• Industry Oriented Degree: Specialized graduation Program aimed at preparing students for career digital technologies and marketing at leading MNCs and even to know more about opportunities in digital marketing domain as free lancers and in big marketing agencies.
• Globally Benchmarked Content: Exposes students to various digital topics like web analytics, email marketing, social media optimization, LinkedIn branding, Google Ad Words, UX-UI concepts of website design, SEO, etc
• Access to World Class Resources: With this program students shall get access to intellectual and human resources in this area, access to online forums for additional study material and will also get to know more about the field with industrial visits as well.
• Industry Experienced Practitioners as Trainers: The faculty for this course come with a long industry experience in this field whom are in sync with needs and standards of different roles in industry
• Flexible Credit System: With this program students even get lot of flexibility to enrich their education experience through open electives, MOOCs courses, exchange programs, field studies & internships
• Internships, Project and workshop-based learning: Offers a very balanced program structure with enhanced components of internships, projects and hands-on skills
• Industry Certifications: Prepares and allows students to gain industry recognized certifications in advanced areas of digital marketing

• Curious to apply futuristic Digital Marketing Technologies in innovative and creative way to help companies expand their Advertising base via multiple means of email, mobile apps, search engines etc.
• Fascinated by this trendy world of Digital Marketing and are eager to take it further by Researching its application in domains not just limited to banking, aviation, automobile but much more like retail, health care and even Fashion Industry
• Passionate about latest set of advancements and want to build In-depth Knowledge of SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc.
• Determined to leave a foot print by integrating the Digital Marketing with other fields as Business Analytics, Data Science, AI etc. and embark on Entrepreneurial journey of their own.
• Ambitious to place themselves at top class Global leadership positions in world of Digital Marketing, leading at technological as well as managerial front.

Industries benefited by Digital Marketing :

• BFSI
• Retail
• Entertainment
• Healthcare
• Automobile
• Training and Education
• Food
• Fashion

Industry demand of Digital Marketing talent:

• Between 2021- 2025, Digital Marketing industry is expected to grow at a CAGR of 17.6% to USD 807 billion.-By EMR
• In India for a candidate with a 4-8 years range of experience the average salary for a Digital Marketing Manager is Rupees 8,09,777 - By UpGrad
• Most in demand Digital Marketing Job Profiles – By Naukri.com
• Digital Marketing Analyst, SEO Analyst, Digital Marketing Manager, Social Media Analyst, Content Marketing Analyst, Social Media Manager, Content Marketing Manager

Interesting and ambitious Industry applications

• Retail: Retail industry stays at top when it comes to generate maximum ROI through digital marketing. It has been helping both the big fishes as well as a retailer dealing in an in-demand and yet micro-niche product. Digital marketing has been helping the retail by settling customer complaints before the grow out of proportion.
• Health : A 2013 Pew Research Center study shows that 77% of web users tend to check for online solutions for health problems. Digital marketing is helping medical specialists acquire more patients by let them advertise alongside of infographics and informative articles.
• Training and Education: Colleges and universities are reaping benefits of digital marketing by utilizing Social Media platforms to promote campus event and even campaign for international students admission.
• Automobile: Creative Digital Marketing has been helping automobile industry save thousands of marketing dollars, which otherwise would have been via conventional marketing of roadshow, TV commercials etc.

The curriculum of this program is designed in such a way, that focus area would be to have students deep dive in fields of digital marketing by providing an excellent grounding in digital aspects of marketing. The curriculum follows blended approach of theory as well as practical via Labs, workshops, internships, training and projects.

• Introduction to Digital Marketing
  This Course will give you a complete picture on what job skills, mindset skills, digital marketing skills, and digital marketing project management & automation skills you can acquire at the end of the courses
• Web planning and structure
  This course is focused on understanding the user, structuring of content , developing interactive sequences and user experience (UX) challenges of research & planning.
• Gamification in marketing and SAAS
  The course on Gamification in Marketing aims at introducing students to the uses of game design elements (such as online games or apps) in non-game contexts. Gamification is a broad concept, which has been increasingly applied to different sectors and areas, most popular to Digital Marketing
• SEO &SEM This course SEO & SEM is to cover Search Engine Optimization & Marketing, and especially, how to use Google Ad to meet your marketing objectives: The objective is to know about the Search Engine and how to optimize the website,create and run Search Engine Marketing campaigns on Google Ads and help in promotion of your brand
• Ecommerce Management & Marketing
  Ecommerce Management & Marketing teaches about running your business online, and especially, how to manage and promote the same. It has objective to cover about the Ecommerce, to manage & Promote an Ecommerce Brand.
• Digital Marketing SAAS Tools
  Digital Marketing SAAS Tools covers the basics of graphic designing techniques and adequately prepares students for the quantitative components of a digital marketing degree.