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Course Curriculum (BBA - Digital Marketing) aligned with Global Education Standards.

Semester 1st

Sr. NO.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-101

Principles of Micro Economics

3

0

0

6

3

3

2

25DMT-102

Business Fundamentals

3

0

0

6

3

3

3

25DMT-103

Principles of Marketing

3

0

0

6

3

3

4

25DMT-104

Introduction to Digital Marketing

3

0

0

6

3

3

5

25DMP-105

Essentials of IT

0

0

2

1

1

2

6

25DMT-106

Quantitative Techniques

3

0

0

6

3

3

7

25DMT107

Fundamentals of Human Resource

3

0

0

6

3

3

8

25PCH-105

Professional Communication Skills

2

0

2

5

3

4
Semester 2nd

Sr. NO.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-161

Principles of Macro Economics

3

0

0

6

3

3

2

25DMT-162

Accounting For Managers

3

0

0

6

3

3

3

25DMT-163

Content Planning and Management

3

0

0

6

3

3

4

25DMT-164

Business Statistics

3

0

0

6

3

3

5

25DMP-165

Introduction to Python

0

0

4

2

2

4

6

25DMP-166

Fundamentals of Graphics

0

0

4

2

2

4

7

25UCT-167

Problem Solving & AI Applications

1

0

2

3

2

3

8

25UCT-103

Universal Human Values, Ethics and Life Skills (UHV-1)

0

2

0

0

2

2

9

25UCT-102

Academic Writing Skills & IPR

1

0

0

0

1

1

10

 

Open Elective-I

3

0

0

6

3

3
Semester 3rd

Sr. NO.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-201

Fundamentals of Financial Management

3

0

0

6

3

3

2

25DMT-202

Principles of Project Management

3

0

0

6

3

3

3

25DMT-203

Gamification in Digital Marketing

3

0

0

6

3

3

4

25DMP-206

Principles of Data Visualization

0

0

2

1

1

2

5

25DMP-204

SEO and SEM

0

0

4

2

2

4

6

25DMP-207

Front End Web Development

0

0

4

2

2

4

7

25DMP-205

Statistical Analysis using Excel

0

0

4

2

2

4

8

 

Open Elective – II

3

0

0

6

3

3

9

25UCT-292

Leadership and Time Management

1

0

0

0

1

1

10

25UCT-294

Environmental Science, Waste and Disaster Management

2

0

0

0

2

2

11

25UCI-203

Social Internship

1

0

2

0

2

0
Semester 4th

Sr. NO.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-251

Business Research Methods

3

0

0

6

3

3

2

25DMT-252

Data Structures and Algorithms

3

0

0

6

3

3

3

25DMP-253

Backend Web Development

0

0

4

2

2

4

4

25DMP-254

Email Marketing

0

0

4

2

2

4

5

 

Emerging Technologies for Digital Marketing

0

0

4

2

2

4

6

25DMP-255

AI & Metaverse Marketing Strategies

0

0

4

2

2

4

 

25UCT-296

Universal Human Values, Ethics and Life Skills (UHV-2)

0

2

0

0

2

2

 

 

Open Elective-III

3

0

0

6

3

3

7

 

Minor Elective-I

3

0

0

6

3

3
Semester 5th

Sr. NO.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-301

Legal and Ethical Aspects of Business

3

0

0

6

3

3

2

25DMT-302.

Principles of Financial Derivatives

3

0

0

6

3

3

3

25DMT-303

Fundamentals of Consumer Behaviour

3

0

0

6

3

3

4

25DMP-304

Data Analytics Methods for Digital Marketing

0

0

4

2

2

4

5

25DMT-307

Management Paradigms from Bhagavad Gita

2

0

0

4

2

2

6

25DMI-310

Summer Internship

0

0

6

3

3

0

7

 

Minor Elective-II

3

0

0

6

3

3

8

 

Minor Elective-III

3

0

0

6

3

3

9

25UCT-397

Gender Equality and Empowerment

1

0

0

0

1

1
Semester 6th

Sr No.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMT-351

International Business

3

0

0

6

3

3

2

25DMT-352

Fundamentals of Strategic Management

3

0

0

6

3

3

3

25DMT-353

Personality and Behaviour

3

0

0

6

3

3

4

25DMT-354

Financial Services Management

3

0

0

6

3

3

5

25DMP-357

Social Media and Web Analytics

0

0

4

2

2

4

6

25DMR-366

Major Project/ Dissertation

0

0

6

3

3

0

7

25UCT-399

Entrepreneurship

1

0

0

0

1

1

8

 

Minor Elective-IV

3

0

0

6

3

3

9

 

Minor Elective-V

3

0

0

6

3

3

10

 

Minor Elective VI

3

0

0

6

3

3
Semester 7th

Sr. No.

Course Code

Course Name

L

T

P

S

C

CH

1

25DMP-401

Lead nurturing strategies

0

0

4

2

2

4

2

25DMP-402

UI UX Design Lab

0

0

4

2

2

4

3

25DMT-403

Ecommerce Management & Marketing

3

0

0

6

3

3

4

25DMP-404

Affiliate Marketing Management

0

0

4

2

2

4

5

25DMT-405

Wealth Management

3

0

0

6

3

3
Semester 8th

Sr. No.

Course Code

Course Name

L

T

P

S

C

CH

1

25BBI-451

Advanced Digital marketing Research /Internship

0

24

0

48

12

0

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