About University School of Business
University School of Business (USB) is amongst the leading B-Schools of India, which has earned recognition for its exceptional composition of teaching and experiential learning. The competency-directed curriculum puts the latest inputs from the industry and from the best leading B- Schools worldwide. The MBA program offered by the USB is accredited by the National Board of Accreditation (NBA). The attribute that makes learning business management exclusive at USB is its specialized teaching-learning approach coupled with research outcomes, industry focus, and entrepreneurial zeal backed by world-class facilities. The school is positioned at rank 45 by National Institutional Ranking, Framework, 2021.
The Executive Education vertical of the University School of Business (USB) is designed to hone the skills of executives and organizations for meeting global challenges. Participants of the program will get an opportunity to gain valuable insights through broad interaction with experts of varied disciplines across organizations. Executive Education vertical equips the participants to enhance and nurture their business efficiency in the present competitive environment dominated by technological advancements. The vertical familiarise the participants with the modern tools, techniques, and skills across different streams of management such as General Management, Human Resources, Organizational Behaviour & Leadership, Marketing, Finance, Operations Management, Digital Transformation, Information Systems, Strategic Management, etc.
The Executive Education of the University School of Business (USB) also offers Customized Need-Based Programs, Open Management Development Programs (MDPs), Faculty Development Programs (FDPs), & Industry Consultancy.
Management Development Program on Digital and Social Media Marketing for SMEs
The Management Development Programme on Digital and Social Media Marketing is designed to offer essential know-how to streamline the process of management training and ensure fast growth in career. Digital marketing, simply put, is the art of marketing the products on offer, by means of digital networking via the internet on any technological medium. With the advent of smartphones and other extraordinary sites, almost everything is online! So, it’s essential to create an effective Digital Marketing plan and strategy to give your business the boost it deserves.
Some companies face a whole different set of challenges when kicking off a digital marketing campaign. It’s important for small-and-medium-sized enterprises to face SEO or PPC differently when stuck with a lower budget or fewer resources for campaign management. SMEs and SMBs (small-and-medium-sized businesses) have many similarities – except in the world of technology and software marketing where they differ in sales strategies and employee structure. SMB digital marketing works best with a multi-channel approach that can help build a brand across the most successful strategies – paid ads, search optimization, and social media – and SME internet marketing isn’t much different. This helps individuals who wish to gain rapid growth in their management career and make use of the gained knowledge, skills, insights, and attitudes to manage managers, workers and organizations, efficiently.
