BBA Digital Marketing is a specialised program that is aimed to develop Digital Marketing Specialists for various industries. Digital Marketing is a combination of Technology and Marketing. At a high level, Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone.
In order to achieve the true potential of Digital Marketing, this program digs deeper into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing and helps to attain the knowledge required to drive KPI for growth. It will provide insights into consumer behaviour and organization dynamics which will also help in supporting an organisation by figuring out ways to communicate with customer and optimise marketing/advertising with ease.
It provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc.
The past few years have showcased the increasing demand for digital marketing, which continues to increase. Digital Marketing was one of the few professions that had witnessed a rise in popularity and demand even amid the pandemic. With the job market increasingly focussing on digital and technology skills, the future of digital marketeers seems secure and bright.
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