BBA Business Analytics is a specialised program that aims to develop business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence. It is the science of analysing data to find out patterns that will be helpful in developing strategies.
This program helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organisation by figuring out ways to improve and optimise existing business processes with ease.
It provides comprehensive knowledge about many topics such as advance statistics, application of business analytics, data mining, data visualisation etc.
Business analytics is well-known for its predictive, prescriptive and diagnostic prowess, which has added significant traction in the past few years. Various industries, be it government, non-government, healthcare institutions, etc., have embraced this progressive approach to overcome organisational obstacles and provide long-lasting solutions.
As per the research conducted by a management consulting firm, Mckinsey, Business Analytical capabilities are projected to create $9.5 trillion to $15.4 trillion annual economic impacts across nineteen industries worldwide, of which 40% can be credited to AI implementation.
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