THE REALM OF MASS COMMUNICATION
Mass Communication is arguably one of the most interesting and challenging fields today. The recent surge in communication has opened up a plethora of possibilities for those seeking a career in Mass Communication. Though Journalism is the mainstay of Mass Communication, there are numerous allied fields like Photography, Advertising, Public Relations, New Media, Development Communication, Radio Production and many more in which there are a variety of possible jobs that can be pursued. Communication has become an important tool to disseminate information and influence public opinion which is why it has emerged as a promising area to enter.
Journalism and Mass Communication Program at Chandigarh University
At the University Institute of Media studies in Chandigarh University the primary objective is to create talented individuals who are industry ready as soon as they pass out from the University. In order to achieve this, the curriculum has been designed in a manner which provides maximum ‘hands on’ training to students. Our emphasis is to create an ambience in which the student enjoys the learning experience thereby enabling the student to discover his or her true calling. Our state of the art infrastructure and dedicated faculty ensure quality education for all our students. In addition to academics, ample opportunities are provided to the students to develop their overall capabilities as potential future communicators. This is accomplished by exposing students to numerous experienced industry professionals from whom they are able to acquire valuable inside knowledge about the nuances and functioning of the Media Industry. This is supplemented with industry visits where students get a ringside view of the day to day functioning of that specific organization. Creative and sports talent is encouraged amongst students which is channelized in a positive direction by hosting annual cultural and sports competitions in a spirit of healthy competition. The University Institute of Media Studies also offers students international exposure through collaborations with a number of Universities across the world in which students can avail of exchange programs thereby widening their horizon of experience. All of these ensure that students have an engaging and memorable experience studying at the University Institute of Media Studies.
Journalism and Mass Communication as a Career
There is no doubt that Journalism and Mass Communication is an exciting career
with a vast multitude of opportunities. This largely due the fact that the diversity
of disciplines in this realm offer a wide range of job opportunities both in creative
and technical areas, ranging from Art Director to Video Editor, Public Relations
Executive to Photographer and Print reporter to Television anchor to name but a
few. It is this singular feature which makes a career in Journalism and Mass
Communication one which offers the maximum options to the students in
choosing a career that is best suited to their capabilities and individual
preferences. Each era has seen growth. From its origin in Print Mass
Communication has over the years expanded into Radio, Television and very
recently, Social Media. In terms of career options one area is not competing with
the other. Rather, collectively they offer an ever increasing number of job
opportunities with the new entrant, Social Media is the most promising in terms
of available jobs. With a view to helping students secure premium employment
the Institute of Media studies offers students both internships and placement
with the best organizations in the country and abroad.