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Patents since inception have been filed by Chandigarh University

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Open Electives are offered by Chandigarh University

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have been kept as a reserve by Chandigarh University for Research & Innovation Projects

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Students from Chandigarh University have been hired by Mindtree - Highest in India

Course Curriculum - MBA Digital Marketing

Semester 1st

SN	Code	Title	L	T	P	C	CH	Course Category	Theory Assessment			Practical Assessment			Total
SN	Code	Title	L	T	P	C	CH	Course Category	IA	MTA	ETA	CA	MTA	ETA	Total
1	23DMP-601	CREATIVE VISUAL DESIGN	0	0	4	2	4	Core				40	20	40	100
2	23DMT-602	PRINCIPLES OF DIGITAL MARKETING & ANALYTICS	2	0	0	2	2	Core	20	20	60				100
3	23DMH-603	DATA ANALYTICS WITH PYTHON	2	0	2	3	4	Core	20	20	60	40	20	40	200
4	23DMH-604	CONTENT CREATION FOR DIGITAL PLATFORMS	2	0	2	3	4	Core	20	20	60	40	20	40	100
5	23DMT-606	STATISTICS FOR DECISION MAKING	3	0	0	3	3	Ability Enhancement	20	20	60				100
6	23DMT-607	ACCOUNTING & FINANCE FOR MANAGERS	4	0	0	4	4	Core	20	20	60				100
7	23PCH-610	PROFESSIONAL BUSINESS COMMUNICATION	3	0	2	4	5	Ability Enhancement	20	20	60	40	20	40	200
						21	26
									21	22	21	26	90

Semester 2nd

SN	Code	Title	L	T	P	C	CH	Course Category	Theory Assessment			Practical Assessment			Total
SN	Code	Title	L	T	P	C	CH	Course Category	IA	MTA	ETA	CA	MTA	ETA	Total
1	23DMP-651	WEB DESIGN FOR DIGITAL MARKETERS	0	0	4	2	4	Core				40	20	40	100
2	23DMP-652	SOCIAL MEDIA MARKETING	0	0	2	1	2	Core	20	20	60	40	20	40	200
3	23DMT-653	GAMIFICATION IN MARKETING AND SAAS	2	0	0	2	2	Core	20	20	60				100
4	23DMT-654	PROJECT MANAGEMENT	3	0	0	3	3	Core	20	20	60				100
5	23DMT-655	MARKETING & GLOBALIZATION	3	0	0	3	3	Core	20	20	60				100
6	23DMT-656	RESEARCH METHODOLOGY	3	0	0	3	3	Ability Enhancement	20	20	60	40	20	40	200
7	23DMT-657	ECONOMETRICS	3	0	0	3	3	Ability Enhancement				40	20	40	100
8	23TDY658	PROFESSIONAL COMMUNICATION SKILLS - 1	0	0	6	3	6	Ability Enhancement				40	20	20	100
9	23TDY659	QUANTITATIVE APTITUDE AND DATA INTERPRETATION -1	0	2	0	2	2	Ability Enhancement	20	20	60				100
						22	28

Semester 3rd

SN	Code	Title	L	T	P	C	CH	Course Category	Theory Assessment			Practical Assessment			Total
SN	Code	Title	L	T	P	C	CH	Course Category	IA	MTA	ETA	CA	MTA	ETA	Total
1	23DMP-701	SEARCH ENGINE OPTIMIZATION (SEO) & MARKETING	0	0	4	2	4	Core	20	20	60	40	20	40	200
2	23DMP-702	CREATIVE MOTION DESIGN LAB	0	0	4	2	4	Core				40	20	40	100
3	23DMP-703	WEB, APP & SOCIAL ANALYTICS	0	0	4	2	4	Core				40	20	40	100
4	23DMP-704	EMAIL MARKETING TOOLS LAB	0	0	2	1	2	Elective				40	20	40	100
5	23DMI-705	FACEBOOK SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE	0	0	0	3	0	Value Added							100
6	23DMI-706	DATA VISUALIZATION FOR MANAGERS	2	0	0	2	2	Ability Enhancement							100
7	23DMI-707	SUMMER INTERNSHIP	0	0	6	3	0	Project							100
8	SP-1	ELECTIVE -1	3	0	0	3	3	Elective	20	20	60				100
9	SP-2	ELECTIVE -2	3	0	0	3	3	Elective	20	20	60				100
10	23TDY708	PROFESSIONAL COMMUNICATION SKILLS - 2	0	0	6	0	6	Ability Enhancement				40	20	20	100
11	23TDY709	QUANTITATIVE APTITUDE AND DATA INTERPRETATION - 2	0	2	0	0	2	Ability Enhancement	20	20	60				100
						21	26

Semester 4th

SN	Code	Title	L	T	P	C	CH	Course Category	Theory Assessment			Practical Assessment			Total
SN	Code	Title	L	T	P	C	CH	Course Category	IA	MTA	ETA	CA	MTA	ETA	Total
1	23DMH-751	AUTOMATION IN DIGITAL MARKETING WITH AI	1	0	4	3	5	Elective	20	20	60	40	20	40	200
2	23DMH-752	MANAGING E-COMMERCE AND ADVERTISING	1	0	4	3	5	Core	20	20	60	40	20	40	200
3	23DMT-753	PERFORMANCE MARKETING	3	0	0	3	3	Core	20	20	60				100
4	23DMT-754	ONLINE REPUTATION MANAGEMENT (ORM)	2	0	0	2	2	Ability Enhancement	20	20	60				100
5	23DMT-755	INNOVATION, CHANGE AND ENTREPRENEURSHIP	3	0	0	3	3	Core	20	20	60				100
6	23DMI-756	REAL BUSINESS PROJECT	0	0	0	6	0	Project	100						100
7	SP-3	ELECTIVE- 1	3	0	0	3	3	Elective	20	20	60				100
8	SP-4	ELECTIVE -2	3	0	0	3	3	Elective	20	20	60				100
						26	24

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A New Era in Engineering Education awaits you with dynamic experiential learning and a flexible academic model.

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Department of APEX

Course Curriculum

Your Department in a Nutshell

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Course Curriculum - MBA Digital Marketing

Scheme for MBA (Digital Marketing) - Batch 2021-24

Semester 1st

Semester 2nd

Semester 3rd

Semester 4th

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Our
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Empower.

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Future Career

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on CU
Placements

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An Expert In Your
Job Field?

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on your opportunity
to support your
academics with
upto 100%
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