Admission Helpline1800121288800

Message from HOD (Management-APEX)

“Welcome to our Master of Business Administration (MBA) program with a specialization in Digital Marketing. As the Head of the Department, I am delighted to introduce you to an exciting journey that combines the power of business administration with the ever-evolving world of digital marketing. In today's fast-paced and digitally-driven business environment, companies require skilled professionals who can navigate the complexities of marketing in the online realm. Our MBA in Digital Marketing equips students with the knowledge and practical skills needed to excel in this dynamic field.”

Study Abroad
Program Exchange
Education Loan
Scholarship

Best MBA Digital Marketing College in Punjab, India

MBA Digital Marketing at Chandigarh University is a specialized Industry-oriented course which focuses on imparting knowledge about components of digital marketing and its variables. It is concerned with the growth of brands by implementing a combination of strategies and tools in the fields of Social Media Marketing, E-mail marketing, and PPC advertising, Search Engine Optimization, Web development, Public relations and more. By using state-of-the-art tools and technologies, strategical and marketing issues related to current e-shopping, e-distribution, and e-collaboration practices and opportunities are explored and solutions are provided. Pursuing this program will help you strategize entrepreneurial marketing challenges and provide the organizations with a streamlined pathway to bring recognition and promote their sales and growth in the digital world.

Scope

MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote, advertise, strategize, and automate products, digital products, services, and software for small, medium, and large brands. By combining the strength of Analytics, Automation and AI, an MBA in Digital Marketing prepares students for a career which is future-ready to tackle real-time marketing challenges of the digital realm. The students will work on live projects and learn techniques to amalgamate classical marketing principles with new-age marketing tools and thus transform prospects and leads into customers and clients. The focus will be on utilizing Social Media, Web-development, and Search engine intensified content creation to foster growth and trust not only for organizations but also create entrepreneurial opportunities for themselves as a successful Digital Marketer and Service provider.

Program Features

  • Adobe-Powered Learning: India’s first AI-powered Adobe Lab & Adobe Express Center providing access to licensed Adobe Creative Cloud with 20+ tools, including Firefly, Premiere Pro, Illustrator, and Express
  • Global Certifications: 12+ globally recognised certifications from Adobe, Meta, IBM, HubSpot, and Google, giving learners a strong competitive edge
  • Simulation-Based Learning: Simulation-based digital marketing learning through live campaign execution, budget management, performance analysis, and end-to-end strategy building in a risk-free environment
  • AI Marketing Tools: AI-powered marketing tools and platforms including HubSpot, Marketo, GA4, and SEMrush to analyse, automate, and optimise campaigns with measurable outcomes
  • CDMMI Ecosystem: Centre for Digital Media & Marketing Innovation (CDMMI), India’s first integrated ecosystem where AI, analytics, and creativity come together to shape future-ready marketers
  • Industry Internships: Internships with Adobe, top digital agencies, and leading media houses, supported by mentorship from 150+ industry experts
  • Experiential Learning: Immersive experiential learning through Harvard Business Publishing case studies, gamified assignments, simulations, and live industry projects

Explore Detailed Syllabus & Subjects VIEW COURSE CURRICULUM PDF

Program Features

Entrepreneurship

The Process Of Setting Up A Business Is Known As Entrepreneurship.

International Business & HR

Study Of Concepts And Techniques Used To Bridge The Gap Between Employees' Performance And The Organization's Strategic Objectives.

Finance & Marketing

Two Different Domains Essential For Every Business, Responsible For Generating Revenue & Transporting The Same In Different Activities.

Entrepreneurship

The Process Of Setting Up A Business Is Known As Entrepreneurship.

International Business & HR

Study Of Concepts And Techniques Used To Bridge The Gap Between Employees' Performance And The Organization's Strategic Objectives.

Did You Know?

5900+

Patents since inception have been filed by Chandigarh University

70+

Open Electives are offered by Chandigarh University

5 Cr.

have been kept as a reserve by Chandigarh University for Research & Innovation Projects

Tools & Technologies

  • HubSpot
  • Google Analytics
  • Grammarly
  • Callbox
  • Google Ads
  • Ahrefs
  • BuzzSumo
  • Adobe Creative Cloud
  • Canva
  • Mailchimp

Scholarships

  • Chandigarh University Common Entrance Test (CUCET)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes

Your Department in a Nutshell

Your Department in a Nutshell

Chandigarh University MBA Digital Marketing
Eligibility & Fee Details

Top Business Management College in Punjab and India

MBA Digital Marketing
Scholarships

Pathway After Master of Business Administration (Digital Marketing)

Apply Now Download Brochure

Job Profiles in MBA Digital Marketing

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • E-commerce Manager
  • Social Media Manager and Analyst
  • Content Marketing Manager
  • Digital Advertising Analyst
  • Email Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Advertising Manager
  • Public Relations Manager

Our Top Potential Recruiters

  • Tata Technologies
  • Google LLC
  • Hootsuite Inc.
  • HubSpot Inc.
  • Microsoft Corp.
  • Amazon Web Services
  • X Corp.
  • Gaggle AMP

Record Breaking Placement Numbers

28 LPA 28 LPA
23 LPA 8 LPA
18 LPA 18 LPA
16.42 LPA 14 LPA
14 LPA 14 LPA
12 LPA 18 LPA

Why to Join Apex Institute of Management?

Apex Institute of Management offers specialized programs that are well suited if you want the broadest possible career options and the blend of skills necessary for certain niche careers. Best MBA digital Marketing College in Punjab offer you many options to specialize and combine interests. The greatest advantage of these programs is their flexibility; along with specializations, you have a broad range of elective subjects, so you can essentially custom-build your own qualification.

  • Practical Approach To Business Curriculum
  • Experience The Real Business Experience Into The Classroom
  • First-rate Effective Teaching & Multicultural Diverse Classrooms For Positive Learning Outcomes
  • Global Network Of Corporate Partners For Global Placements And Global Internships Program
  • Integration of High Technology In The Program
  • Stands Tall In Terms of World University Rankings
Apply Now
Department big side image
Department small side image
Department small side image

Companies in Recruiters List

Partner logo
Partner logo
Partner logo
Partner logo
Partner logo
Partner logo

What makes Apex
Institute of Management Unique?

Apex Institute of Management is ranked among the Best Management Institutions and has earned recognition for its unique style of teaching & experiential learning. The competency directed curriculum puts together the latest in terms of carefully aligned inputs sourced from best of leading B-Schools.

The curriculum lays the foundation for a conceptual and analytical understanding of Indian and international business.

Industry-Led Course Curriculum which is designed after contemplating real-time inputs from industry and academic leaders
Unique Box Background
Mentorship by Professionally Trained Faculty & Industry Leaders via use of Latest Teaching Aids
Unique Box Background
Flexible Choice Based Credit System (FCBCS)
Unique Box Background
Value Added Courses for all round development
Unique Box Background
Regular Workshops & Seminars by the experts from the industrys
Unique Box Background

Success Stories

Chandigarh University has Welcomed Students from more than 68 Countries

With more than 150+ Bachelors, Masters, and Doctoral programs to choose from, CU is one of the highly preferred destinations for International Students.

Explore More

A Guide to
Discover.
Learn.
Empower.

Career Guide 2026

View More

Predict Your
Future Career

Apply to view report

Apply Now

Detailed Report
on CU
Placements

View More

How to Apply?

Want To Become
An Expert In Your
Job Field?

Stay Fearless And Get Ready To Conquer Your Coursework. According to the U.S Bureau of Labor Statistics, the total employment is projected to grow by 165.4 million over the 2020–30 decade, which means an increase of 11.9 million jobs.

Apply Today

Need Assistance?

Need Help? Check Out These
Common Questions and Answers

The MBA at Apex Institute of Management (AIT), Chandigarh University, is designed with strong industry collaboration and experiential learning. Unlike traditional MBA programs, students engage in live projects, simulation-based learning, domain-specific Harvard Business Publishing case studies, industry certifications, advanced analytics labs, and mentorship from corporate leaders. The curriculum integrates practical tools such as Excel, Python, Tableau, Power BI, SQL/MySQL, and AI-driven business applications to ensure industry readiness.

Yes. Every MBA specialization at AIT is industry-collaborated (SAS, IBM, NSE Academy, KPMG, AON, CII Institute of Logistics, Max Healthcare, SBI, Moody’s, etc.). Students earn multiple global certifications, work on real-time industry projects, and receive structured internship and placement support aligned with evolving corporate demands.

Yes. Students gain hands-on exposure through advanced labs such as SAS Analytics Lab, IBM Data Analytics Lab, Digital Marketing Lab (Adobe-powered), FinTech Trading Lab (NSE Smart), HR Analytics Lab, and Supply Chain Simulation tools (WMS, TMS, RPA, Blockchain, IoT). Live projects are mentored by industry experts and corporate advisory members.

Yes. Programs are co-designed and mentored by industry leaders such as SAS, IBM, NSE Academy, AON Consulting, Max Healthcare, KPMG, and CII. Students participate in workshops, summits, corporate advisory board interactions, industrial visits, and expert-led masterclasses to gain real corporate insights.

AIT provides structured placement preparation including certification-driven skill building, internship opportunities (100% in several programs), live projects, industry mentorship, mock interviews, corporate grooming sessions, and alumni networking. Many programs offer placement assistance directly through industry collaborators.

India’s 1st MBA in Data Science & AI with SAS (Global Leader). Students earn 5 SAS badges and 3 global SAS certifications, gain 360° analytics lifecycle training (Data to Decisions), and work on programming, AI-ML, and visual analytics tools. Includes exclusive SAS internships with placement assistance and Harvard case studies. Specializations offered: Marketing, Finance, HR & Analytics.

Industry mentorship by Max Healthcare Institute Ltd., 100% internships, certifications in healthcare quality and patient safety, exposure to digital healthcare, telemedicine, healthcare analytics, and global public health certifications. Designed for global healthcare leadership and entrepreneurial prospects.

Advanced Digital Marketing Lab powered by Adobe Creative Cloud (20+ AI tools), certifications from Meta, IBM, HubSpot, Ahrefs, Google Analytics 4, SEMrush, and training in Jasper AI & HubSpot CRM. Students learn advanced analytics via Google Analytics, Tableau & Looker with Harvard case-based learning.

Industry collaboration with AON Consulting. Students earn global certifications in Talent Acquisition, HR Analytics, and Generative AI. Training includes AI-powered recruitment tools, predictive HR analytics, live industry projects, HR summits, and global HR exposure.

Collaboration with CII Institute of Logistics. Students receive 6 global certifications, 100% domain internships, exposure to WMS, TMS, SCP, Blockchain, IoT, AR in warehousing, Big Data, and RPA. Placement preparation and mentorship provided by industry experts.

North India’s 1st Industry-Collaborated MBA FinTech with NSE Academy. 8 NSE certifications (AI, ML, Blockchain, Algorithmic Trading, Cyber Security, Digital Payments), 3 global certifications, simulated trading lab (NSE Smart), Solidity & Blockchain capstone mentorship, 100% internships with placement assistance.

Collaboration with SBI, Moody’s Analytics, and Tally. 7 global certifications, NISM training, CMIE Prowess database access, live financial projects, and strong exposure to banking analytics tools.

Industry-sponsored with IBM. 10 IBM certifications, dedicated IBM Data Analytics Lab, training in Cognos, Hadoop, Apache Spark, Planning Analytics, and immersive live projects mentored by IBM experts.

North India’s 1st program in collaboration with KPMG. 6 global certifications in Strategy, Consulting, ESG Analytics, Predictive Analytics, Generative AI, and Data Visualization. Includes global internships, GCC alignment, cross-border trade knowledge, and global leadership development.