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Department of
Apex Institute of Management

(MBA - MB307)

Master of Business Administration
(Digital Marketing)

Apply Now Center of Excellence

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Management Program

Message from HOD (Management-APEX)

“Welcome to our Master of Business Administration (MBA) program with a specialization in Digital Marketing. As the Head of the Department, I am delighted to introduce you to an exciting journey that combines the power of business administration with the ever-evolving world of digital marketing. In today's fast-paced and digitally-driven business environment, companies require skilled professionals who can navigate the complexities of marketing in the online realm. Our MBA in Digital Marketing equips students with the knowledge and practical skills needed to excel in this dynamic field.”

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Best MBA Digital Marketing College in Punjab, India

MBA Digital Marketing at Chandigarh University is a specialized Industry-oriented course which focuses on imparting knowledge about components of digital marketing and its variables. It is concerned with the growth of brands by implementing a combination of strategies and tools in the fields of Social Media Marketing, E-mail marketing, and PPC advertising, Search Engine Optimization, Web development, Public relations and more. By using state-of-the-art tools and technologies, strategical and marketing issues related to current e-shopping, e-distribution, and e-collaboration practices and opportunities are explored and solutions are provided. Pursuing this program will help you strategize entrepreneurial marketing challenges and provide the organizations with a streamlined pathway to bring recognition and promote their sales and growth in the digital world.

Scope

MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote, advertise, strategize, and automate products, digital products, services, and software for small, medium, and large brands. By combining the strength of Analytics, Automation and AI, an MBA in Digital Marketing prepares students for a career which is future-ready to tackle real-time marketing challenges of the digital realm. The students will work on live projects and learn techniques to amalgamate classical marketing principles with new-age marketing tools and thus transform prospects and leads into customers and clients. The focus will be on utilizing Social Media, Web-development, and Search engine intensified content creation to foster growth and trust not only for organizations but also create entrepreneurial opportunities for themselves as a successful Digital Marketer and Service provider.

Program Features

Adobe-Powered Lab Access: Master 20+ AI-driven tools in the Advanced MBA Digital Marketing Lab powered by Adobe Creative Cloud.
AI-Powered Marketing Tools: Explore hands-on experience with Jasper AI for content generation and HubSpot CRM for intelligent customer engagement.
Advanced Analytics & Insights: Train in industry-standard tools like Google Analytics, Tableau, and Looker to decode data and drive strategic decisions.
Meta Certifications: Earn credit-based certifications and sharpen your expertise in Meta Marketing Analytics and Social Media Marketing.
Global Industry Certifications: Acquire 12+ additional certifications from Adobe, IBM, HubSpot, Ahrefs, Google Analytics 4, and SEMrush with job-readiness training.
Harvard Case Study Learning: Analyze real-world business scenarios with exclusive domain-specific case studies from Harvard Business Publishing Education.
Center of Excellence Collaboration: Leverage the expertise of CU’s Centre of Excellence for Data Analytics & Digital Transformation.

Program Features

Finance & Marketing

Two Different Domains Essential For Every Business, Responsible For Generating Revenue & Transporting The Same In Different Activities.