Department of APEX, Chandigarh University entered into Unisys Innovation Labs (“UIL”) Collaboration agreement on 09/04/2013. Unisys Corporation is an American global Information Technology company based in Blue Bell, Pennsylvania, that provides a portfolio of IT services, software, and technology that solves critical problems for clients.
A dedicated analytics lab focused on building expertise in data analysis, business intelligence, and dashboarding. Students gain hands-on experience in transforming raw data into actionable insights using real-world datasets and enterprise-grade analytics platforms.
Tools & Technologies: IBM Cognos Analytics, IBM Planning Analytics, Power BI, Tableau, Advanced Excel, Python, SQL
A simulation-based trading lab designed to provide real-time exposure to financial markets. Students practice trading strategies, portfolio management, and risk analysis in a controlled environment that mirrors live market conditions.
Tools & Technologies: NSE Smart Trading Platform, Trading Terminals, Market Simulation Software, Excel for Financial Modelling, Python (for Algo Trading basics)
An industry-integrated digital marketing lab enabling students to create, manage, and optimise real campaigns. Focuses on content creation, performance marketing, and analytics using AI-powered marketing tools and Adobe ecosystem.
Tools & Technologies: Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, Express, Firefly), Google Analytics (GA4), Google Ads, HubSpot, SEMrush, Canva, Meta Ads Manager
A specialised lab for data science, machine learning, and AI-driven decision-making. Students work on predictive analytics, statistical modelling, and real-world AI applications using enterprise SAS platforms.
Tools & Technologies: SAS Viya, SAS Visual Analytics, Python, TensorFlow, R, SQL, Machine Learning Libraries
Equipped with state-of-the-art infrastructure and software, this lab enables cutting-edge research and development in data science, machine learning, and artificial intelligence.
This lab focuses on the application of analytics in business decision-making. It houses advanced tools and techniques to analyse data, uncover patterns, and generate actionable insights for strategic decision-making.
By combining neuroscience and marketing, this lab explores the subconscious factors that influence consumer behaviour. It provides a unique perspective on consumer insights and enables businesses to design effective marketing strategies.
This lab delves into the world of financial technology and blockchain. It facilitates research, experimentation, and innovation in areas such as digital payments, cryptocurrency, smart contracts, and decentralised systems.
Understanding human behaviour is crucial for effective decision-making. This lab focuses on studying human psychology, cognitive biases, and behavioural economics to provide insights into consumer preferences, decision-making processes, and organisational behaviour.
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