Message from HOD (Management-APEX)

“Chandigarh University offers Masters of Business Administration (Business Analytics) in association with IBM (Best MBA Business Analytics College in Punjab, India) to teach our students with all the in-depth methodologies and processes by which businesses use statistical methods and technologies for analyzing historical data to gain new insight and improve strategic decision-making.”

Best MBA Business Analytics College in Punjab, India

Organizations all over the world today are inclined towards the immeasurable use of business analytics in their working methodologies. Huge amount of data processing, cloud computing, and security forms the core of business analytics, and has now become an indispensable component of any organization. Understanding the importance of this emerging computing and management amalgamation, Chandigarh University has collaborated with IBM to provide Business Analytics Training to its MBA students, thus helping them develop the skills required to become future business leaders. Students also gain exposure to IBM proprietary technologies.

Scope

Business Analytics Market to Hit USD 78.12 Billion at a 8.50% CAGR by 2030 – (Source by Market Research Future (MRFR).

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Program Scope

Job Profiles in MBA Business Analytics

  • Data Scientist
  • Hadoop Developer
  • Business Intelligence Analyst
  • Cognos Report Developer
  • Advanced Analytics Analyst
  • Business Intelligence Analyst
  • System Analyst, Cost Analyst
  • Market Research Analyst
  • Big Data Software Architect
  • Business Intelligence Solutions
  • Data Visualization Analyst
  • Information Security Analyst

Electives

  • Marketing
  • Finance
  • HR
  • Analytics

Explore Detailed Syllabus & Subjects VIEW COURSE CURRICULUM PDF

Program Highlights

Program Overview

It is a program that explores the data analytics component of running a business.

Program Features

The program features illustrate a deep understanding of leverage statistics and tools dealing with data analytics.

Why Pursue MBA Business Analytics?

This programs equips the students to be proficient in the field of Business Analytics.

Industry Relevance

We aim to deliver industry-relevant learning designed by academic experts in Business Analytics.

Program Structure

The program structure summarizes all the steps, a business might take to complete a specific process to improve its efficiency.

Program Core Subjects

The subject core covers the concept of Business Analytics, like Marketing Management, Advanced marketing analysis, and more.

Did You Know?

5300+

Patents since inception have been filed by Chandigarh University

70+

Open Electives are offered by Chandigarh University

5 Cr.

have been kept as a reserve by Chandigarh University for Research & Innovation Projects

Tools & Technologies

  • Power BI
  • Tableau
  • Advanced Excel
  • Python
  • MySQL
  • IBM Planning Analytics
  • IBM Cognos Analytics
  • Apache Spark
  • IBM Watson

Scholarships

  • Chandigarh University Common Entrance Test (CUCET)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes

Chandigarh University
MBA Business Analytics (In association with IBM)
Eligibility & Fee Details

MBA Business Analytics (In association with IBM)
Scholarships

USP's of MBA Business Analytics

  • Global IBM Certifications: 10+ globally recognised IBM certifications, including a Mastery Certification on IBM tools, awarded by IBM
  • Hands-on Practical Exposure: Hands-on experience in planning analytics, predictive modelling, visualisation, AI, Spark & Scala, blockchain, and business intelligence, shaping job-ready professionals
  • IBM Analytics Lab: Dedicated IBM Analytics Lab and virtual learning platforms for immersive, hands-on training and real-world practical experience
  • Experiential Learning: Immersive experiential learning through Harvard Business Publishing case studies, gamified assignments, simulations, and projects using live datasets from leading industry partners
  • Centre of Excellence: Centre of Excellence in Data Analytics & Digital Transformation, fostering research, innovation, and data-driven business insights
  • Industry Mentorship: Learn directly from IBM stalwarts through classroom engagement and expert-led sessions

Pathway After
MBA Business Analytics

Area Of Study in MBA
Business Analytics

  • The course introduces students to business analytics
  • Data warehousing and visualization form an integral part of the curriculum
  • Simulation and Optimization for Business Analytics
  • Developing Value through Business Analytics Applications, Python, SQL etc.

Prominent Industries
That Apply MBA Business Analytics

  • Financial Services
  • Retail
  • Manufacturing
  • Healthcare
  • Energy
  • Oil & Gas
  • Telecom
  • Social Media
  • Sports
  • Gaming
  • E-Governance
  • E-Commerce

Why Join Apex ?

Apex is an exclusive institute of Chandigarh University that offers industry-sponsored courses in association with IBM, TCS, Virtusa, SHRM, Tally & Flip. The premier ranged institution aims at fulfilling the need for a world-class set-up that trains the next-gen workforce in contemporary areas of Management & Technology.

  • Industry Inputs & Practice Based Curriculum
  • Content Delivery & Training by Industry Practitioners
  • All Round Personality Development
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Companies in Recruiters List

Deloitte Placements at Chandigarh University
Crescendo Placements at Chandigarh University
Federal Bank Placements at Chandigarh University
HDFC Placements at Chandigarh University
ICICI Placements at Chandigarh University
Muthoot Finance Placements at Chandigarh University
Shopclues Placements at Chandigarh University
Essar Services Placements at Chandigarh University
Star Health Insurance Placements at Chandigarh University
Jindal Udyog Placements at Chandigarh University
Tata Consultancy Services Placements at Chandigarh University
Amazon Placements at Chandigarh University
Wipro Placements at Chandigarh University
Bajaj Placements at Chandigarh University
Reliance Placements at Chandigarh University
Bharti Airtel Placements at Chandigarh University
Orange Business Services Placements at Chandigarh University
Meridian Solutions Pvt Ltd Placements at Chandigarh University
Yubi Placements at Chandigarh University

What makes Apex unique?

From training by industry practitioners -to- learning in industry-sponsored labs, research-oriented environment -to- choice of open electives; Chandigarh University’s Apex Institute of Technology equips the students with all the skill-sets required for the challenging marketplace.

Industry-Sponsored Labs for Hands-on Exposure
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Innovative Curriculum jointly delivered in association with IBM & Tally
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Experienced Mentorship by Professionally Trained Faculty & Industry Experts via use of Latest Teaching Aids and Live Projects
Unique Box Background
Regular Workshops & Seminars by the experts from the industry
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Dedicated Clubs & Committees designed to enhance the leadership skills and practical know-how of the students
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Chandigarh University has Welcomed Students from more than 68 Countries

With more than 150+ Bachelors, Masters, and Doctoral programs to choose from, CU is one of the highly preferred destinations for International Students.

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Stay Fearless And Get Ready To Conquer Your Coursework. According to the U.S Bureau of Labor Statistics, the total employment is projected to grow by 165.4 million over the 2020–30 decade, which means an increase of 11.9 million jobs.

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Need Assistance?

Need Help? Check Out These
Common Questions and Answers

The MBA at Apex Institute of Management (AIT), Chandigarh University, is designed with strong industry collaboration and experiential learning. Unlike traditional MBA programs, students engage in live projects, simulation-based learning, domain-specific Harvard Business Publishing case studies, industry certifications, advanced analytics labs, and mentorship from corporate leaders. The curriculum integrates practical tools such as Excel, Python, Tableau, Power BI, SQL/MySQL, and AI-driven business applications to ensure industry readiness.

Yes. Every MBA specialization at AIT is industry-collaborated (SAS, IBM, NSE Academy, KPMG, AON, CII Institute of Logistics, Max Healthcare, SBI, Moody’s, etc.). Students earn multiple global certifications, work on real-time industry projects, and receive structured internship and placement support aligned with evolving corporate demands.

Yes. Students gain hands-on exposure through advanced labs such as SAS Analytics Lab, IBM Data Analytics Lab, Digital Marketing Lab (Adobe-powered), FinTech Trading Lab (NSE Smart), HR Analytics Lab, and Supply Chain Simulation tools (WMS, TMS, RPA, Blockchain, IoT). Live projects are mentored by industry experts and corporate advisory members.

Yes. Programs are co-designed and mentored by industry leaders such as SAS, IBM, NSE Academy, AON Consulting, Max Healthcare, KPMG, and CII. Students participate in workshops, summits, corporate advisory board interactions, industrial visits, and expert-led masterclasses to gain real corporate insights.

AIT provides structured placement preparation including certification-driven skill building, internship opportunities (100% in several programs), live projects, industry mentorship, mock interviews, corporate grooming sessions, and alumni networking. Many programs offer placement assistance directly through industry collaborators.

India’s 1st MBA in Data Science & AI with SAS (Global Leader). Students earn 5 SAS badges and 3 global SAS certifications, gain 360° analytics lifecycle training (Data to Decisions), and work on programming, AI-ML, and visual analytics tools. Includes exclusive SAS internships with placement assistance and Harvard case studies. Specializations offered: Marketing, Finance, HR & Analytics.

Industry mentorship by Max Healthcare Institute Ltd., 100% internships, certifications in healthcare quality and patient safety, exposure to digital healthcare, telemedicine, healthcare analytics, and global public health certifications. Designed for global healthcare leadership and entrepreneurial prospects.

Advanced Digital Marketing Lab powered by Adobe Creative Cloud (20+ AI tools), certifications from Meta, IBM, HubSpot, Ahrefs, Google Analytics 4, SEMrush, and training in Jasper AI & HubSpot CRM. Students learn advanced analytics via Google Analytics, Tableau & Looker with Harvard case-based learning.

Industry collaboration with AON Consulting. Students earn global certifications in Talent Acquisition, HR Analytics, and Generative AI. Training includes AI-powered recruitment tools, predictive HR analytics, live industry projects, HR summits, and global HR exposure.

Collaboration with CII Institute of Logistics. Students receive 6 global certifications, 100% domain internships, exposure to WMS, TMS, SCP, Blockchain, IoT, AR in warehousing, Big Data, and RPA. Placement preparation and mentorship provided by industry experts.

North India’s 1st Industry-Collaborated MBA FinTech with NSE Academy. 8 NSE certifications (AI, ML, Blockchain, Algorithmic Trading, Cyber Security, Digital Payments), 3 global certifications, simulated trading lab (NSE Smart), Solidity & Blockchain capstone mentorship, 100% internships with placement assistance.

Collaboration with SBI, Moody’s Analytics, and Tally. 7 global certifications, NISM training, CMIE Prowess database access, live financial projects, and strong exposure to banking analytics tools.

Industry-sponsored with IBM. 10 IBM certifications, dedicated IBM Data Analytics Lab, training in Cognos, Hadoop, Apache Spark, Planning Analytics, and immersive live projects mentored by IBM experts.

North India’s 1st program in collaboration with KPMG. 6 global certifications in Strategy, Consulting, ESG Analytics, Predictive Analytics, Generative AI, and Data Visualization. Includes global internships, GCC alignment, cross-border trade knowledge, and global leadership development.