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2400+

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50+

Open Electives are offered by Chandigarh University

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5 Cr.

have been kept as a reserve by Chandigarh University for Research & Innovation Projects

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Course Curriculum That Satisfies Global Education Standards.

Semester 1st

Code

Title

L

T

P

24DMT-101

Principles of Micro Economics

3

0

0

24DMT-102

Business Fundamentals

3

0

0

24DMT-103

Principles of Marketing

3

0

0

24DMT-104

Introduction to Digital Marketing

3

0

0

24DMP-105

Essentials of IT

0

0

2

24DMT-106

Quantitative Techniques

3

0

0

24DMT-107

Fundamentals of Human Resource

3

0

0

24PCH-105

Professional Communication Skills

2

0

2

Semester 2nd

Code

Title

L

T

P

24DMT-161

Principles of Macro Economics

3

0

0

24DMT-162

Accounting for Managers

3

0

0

24DMT-163

Content Planning and Management

3

0

0

24DMT-164

Business Statistics

3

0

0

24DMP-165

Introduction to Python

0

0

4

24DMP-166

Fundamentals of Graphics

0

0

4

 

Open Elective-I

3

0

0

24UCT-102

Universal Human Values, Ethics and Life Skills (UHV-1)

0

2

0

24UCT-103

Academic Writing Skills & IPR

1

0

0

24UCT-104

Introduction to Problem Solving

1

0

0

Semester 3rd

Code

Title

L

T

P

24DMT-201

Fundamentals of Financial Management

3

0

0

24DMT-203

Gamification in Digital Marketing

3

0

0

24DMP-204

SEO and SEM

0

0

4

24DMP-205

Statistical analysis using Excel

0

0

4

24DMP-206

Principles of Data Visualisation

0

0

4

24DMP-207

Frontend Web Development

0

0

4

24UCI-203

Social Internship

1

0

2

 

Open Elective-II

3

0

0

24UCT-192

Leadership and Time Management

1

0

0

24UCT-294

Environmental Science, Waste and Disaster Management

2

0

0

Semester 4th

Code

Title

L

T

P

24DMT-251

Business Research Methods

3

0

0

24DMP-252

Backend Web Development

0

0

4

24DMP-253

Email Marketing

0

0

2

24DMP-254

Emerging Technologies for Digital Marketing

0

0

4

 

Minor Elective I

0

0

4

 

Open Elective-III

3

0

0

24UCT-205

Introduction to Artificial Intelligence & Its application

2

0

0

24UCT-296

Universal Human Values, Ethics and Life Skills-II (HUV-II)

0

2

0

 

Aptitude-1

2

0

0

 

Soft Skills-1

0

0

2

Semester 5th

Code

Title

L

T

P

24DMT-301

Cyber Laws and Business Ethics

3

0

0

24DMT-302

Principles of Financial Derivatives

3

0

0

24DMT-303

Fundamentals of Consumer Behaviour

3

0

0

24DMP-304

Data Analytics Methods for Digital Marketing

0

0

4

24DMT-305

Principles of Project Management

3

0

0

24DMT-307

Management Paradigms from Bhagvad Gita

2

0

0

24DMI-310

Summer Internship

0

0

6

 

Minor Elective II

3

0

0

 

Minor Elective III

0

0

4

24UCT-297

Gender Equality and Empowerment

1

0

0

 

Soft Skills-2

0

0

2

 

Aptitude-2

2

0

0

Semester 6th

Code

Title

L

T

P

24DMT-351

International Business

3

0

0

24DMT-352

Fundamentals of Strategic Management

3

0

0

24DMT-353

Personality and Behaviour

3

0

0

24DMT-354

Financial Services Management

3

0

0

24DMP-357

Social Media & Web Analytics

0

0

4

24UCT-299

Entrepreneurship

1

0

0

 

Minor Elective IV

3

0

0

 

Minor Elective V

0

0

4

24DMR-366

Dissertation

0

0

6

Semester 7th

Code

Title

L

T

P

24DMT-401

Introduction to Cloud Computing

3

0

0

24DMT-403

Ecommerce Management & Marketing

3

0

0

24DMP-402

UI UX Design Lab

0

0

4

24DMP-404

Affiliate Marketing Management

0

0

4

24DMT-405

Business Laws

3

0

0

 

Minor Elective VI

3

0

0

Semester 8th

Code

Title

L

T

P

24BBI-451

Advanced Digital Marketing Project/ Internship

0

24

0


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