Our undergraduate 4-year BBA Honors degree at USB is designed to cultivate future business leaders by equipping them with a strong foundation in management principles, analytical thinking, and entrepreneurial mindset. Combining academic rigor with industry relevance, the curriculum covers core business disciplines and emerging fields such as digital transformation and sustainability. Students gain hands-on experience through case studies, value added courses, projects, internships, and practical workshops. Beyond academics, nine student-led clubs foster creativity, critical thinking, and problem-solving skills via various sports, co-curricular and extracurricular activities. With a focus on technology and future-ready skills, the program equips students to navigate global business challenges, lead with confidence, and make a meaningful impact in the corporate world.
University School of Business (USB), Chandigarh University with a legacy of more than a decade has emerged as a premier destination ranked by securing 2024 QS World University Rankings by Subject 9th for social sciences and management & 18th in India for Business & Management Studies in. In addition to NBA Accreditation to strengthen its reputation, the institute is proudly ranked 36th in Management category in National Institutional Ranking Framework (NIRF) 2024. Designed to meet the demands of an ever-changing global economy, programs @ USB integrates advanced technology integrated pedagogy, cutting-edge research, and industry-relevant insights equipping students to thrive in complex business environments. With a focus on academic rigor, ethical leadership, and entrepreneurial acumen, the curriculum blends theoretical frameworks with hands-on learning through case method teaching, live projects, capstone projects, internships, and industry collaborations. To stay ahead in today’s fast-paced world, USB also offers dual specialization options along with its new-age courses in areas such as Podcasting, Social Media Influencer, FinTech, Digital Marketing, Business Analytics, Blockchain, Sustainability, and Artificial Intelligence and many more. USB adopts a holistic approach to education, by fostering personal growth through 4 dedicated student-led clubs/societies conducting 100+ extracurricular activities contributing to a rich and dynamic campus life. With a robust network of global academic partners, corporate collaborations, visiting Professors of practice with leading organizations and industry giants, USB offers unmatched opportunities for internships, placements, and industry exposure.
Management studies offer a broad spectrum of career opportunities across various industries by equipping students with strategic thinking, leadership, and problem-solving skills. Covering key areas like finance, marketing, operations, human resources, and entrepreneurship, the field integrates theoretical knowledge with practical applications through case studies, internships, and industry collaborations. With the rise of digital transformation, Artificial Intelligence, and data-driven decision-making, management professionals are in high demand. Management undergraduates can pursue roles in corporate leadership, consulting, startups, and public administration. As businesses evolve globally, management studies provide the expertise to navigate challenges, drive innovation, and contribute effectively to organizational growth and success.
Message from HOD (Business Administration)
Embark on a transformative journey with BBA Honours Program. This program provides a strong foundation in essential business concepts, integrated with cutting-edge technologies, blending seamlessly with practical exposure, equipping aspirants with industry-relevant skills for impactful careers.
The program offers seven specialized pathways, each meticulously crafted to deliver a high-impact learning experience tailored to individual aspirations and interests. Inspired by Harvard and Stanford, the program offers unique teaching methods, study abroad options, 30+ valuable add certifications and workshop, and real-world exposure through internships, live projects, and industry collaborations and many more.
The Program offers a unique learning journey, blending 20% core business knowledge with 15% practical application, 18% technology-focused modules, 12% project-based learning, and 35% interdisciplinary exposure. Students gain advanced technology skills and real-world experience through internships and a capstone project, preparing them for leadership roles in today's dynamic business environment.
University School of Business (USB) is ranked among the Best Management Institutions and has earned recognition for its unique style of teaching & experiential learning. The competency directed curriculum puts together the latest in terms of carefully aligned inputs sourced from best of leading B-Schools.
The curriculum lays the foundation for a conceptual and analytical understanding of Indian and international business.
To create excellence in business for nurturing value driven business leaders with analytical and entrepreneurial mindset to foster innovative ideas in order to transform the word and serve the society.
The Mission of the Department of Business Management, Chandigarh University is to:
Stay Fearless And Get Ready To Conquer Your Coursework. According to the U.S Bureau of Labor Statistics, the total employment is projected to grow by 165.4 million over the 2020–30 decade, which means an increase of 11.9 million jobs.